Why Ecommerce?
Did you know that the Global aftermarket parts industry has a projected value of $1167 Billion in 2030? Did you also know that the expected ecommerce sales on first-party websites in 2030 is $35 Billion?{1}
Enginetech can help you expand your company and profit by supporting your transition to ecommerce. Ecommerce streamlines the browsing, searching, and purchasing processes. This way, companies can enhance convenience and provide a seamless online shopping journey for their customers. This can lead to higher customer satisfaction, increased conversions, and improved customer retention.
If you’re ready for revenue growth and increased customer reach, ecommerce is the way to go!
1.Convenience
A. The ease and simplicity of the online shopping experience for customers.
With Simple ordering, fast shipping, superb product knowledge, Enginetech knows how to support your ecommerce business to help you introduce your company to a larger customer base.
b. The ease and simplicity of data uploads for YOU! Let Enginetech help you succeed.
Our company has over 40 years of experience in the engine parts industry, helping companies like yours expand their business. With our innovative approach to streamlining your ecommerce integration, and our excellent customer support, you’re in great hands with Enginetech.
c. Enginetech provides a live inventory feed.
Receive daily inventory updates from our Dallas Warehouse.
d. Drop Shipping!
Have your orders shipped directly to your customers from our warehouse!
e. Enginetech provides ACES and PIES data.
ACES and PIES allow for companies to be more efficient in communicating information for their products that is critical to do business. The Aftermarket Catalog Exchange Standard (ACES®) is the aftermarket industry data standard for the communication of product fitment data. The Product Information Exchange Standard (PIES™) is the aftermarket industry data standard for the communication of product information.[i] ACES components include vehicle applications, part number, and product descriptions. PIES components include marketing descriptions, pricing, packaging, kit content, interchange and more.
Enginetech supplies ACES and PIES data to all our ecommerce customers.
2. Choice
A Wide Range of Products and Options
Expand your online offerings with us! Enginetech offers more than 15,000 SKUS and adds new products every month.
Personalized Recommendations
Sell the products that best fit your customers’ needs. Enginetech’ s ecommerce team can work with you to determine which products make sense for your ecommerce business.
3.Customization
Design for Customer Preferences
Enginetech can work with you to ensure your customers have a good user experience by offering easy to understand product data, and by making sure they have the information needed to compare different products available on the market with our competitive interchange record.
Design for Customer Browsing Habits
Are your customers primarily mobile users? Are your customers limited on time? We take all browsing habits into account to help you display product information in a helpful, and easy to use manner. Customer browsing experience matters, and Enginetech is here to ensure your customers can access product information and complete a purchase with ease.
4.Communication
Live Chat
Enginetech encourages customers to include Live Chat as a tool to connect their customers with actual, human support representatives through their website. This allows your users to resolve issues in real-time, ensuring customers can get answers quickly.
Tools such as the LiveChat plugin on Meta business can even make sure that your customers can reach out to you wherever they want – via Facebook, chat, and email! Chat Plugin is a free chat extension that you can install on your website to enable messaging. When people visit your website and click on the chat button, it will send them directly into a Messenger conversation to chat with your business. [i]
One of the biggest advantages of email marketing in ecommerce is that it allows businesses to communicate directly with their customers in a personalized way. Enginetech stays in constant contact with our customers by email to inform them of our latest catalog additions, enhance customer engagement with our marketing videos, create brand awareness, and reward customer loyalty through special promotions.
Social Media
Social Media is a community. Specifically, it is a community of people with similar interests, curated just for you. It’s the perfect place for building brand awareness by engaging in compatible conversations. It is also very advantageous to advertise to targeted user segments with Meta ads and improve or extend customer support through private messaging. Ads can increase brand awareness by as much as 80%. Among the key findings: Meta ads generated a 30% return on ad spend compared to TV ad campaigns. Meta videos deliver the highest return on ad spend, with Reels and short video clips showing the best performance.[i]
How To Get Started
Is it time to gain a competitive edge for your business? We are here for you every step of the way. Contact us at 1 (800) 869 -8711 or sales@enginetech.com to get started!
[1] Automotive Aftermarket (by replacement part: Battery, tire, filters, brake parts, turbochargers, body parts, wheels, and others; by Service Channel: DIFM (do it for me), DIY (do it yourself), and OE (delegating to OEM’s); by distribution channel: Wholesalers & distributors and retailers (oems and repair shops); by certification: Certified Parts, genuine parts, and uncertified parts) – global market size, trends analysis, segment forecasts, Regional Outlook 2022 – 2030. Precedence Research. (n.d.). https://www.precedenceresearch.com/aftermarket-automotive-parts-market
[i] Hutchinson, A. (2023, May 30). Meta shares new insights into video ad performance [infographic]. Social Media Today. https://www.socialmediatoday.com/news/meta-insights-video-ad-performance-infographic/651591/#:~:text=Among%20the%20key%20findings%3A,clips%20seeing%20the%20best%20performance.
[i] Log into Facebook. Facebook. (n.d.). https://www.facebook.com/business/help/1661027437357021
[i] Data standards. Auto Care. (n.d.). https://www.autocare.org/data-and-information/data-standards#:~:text=to%20do%20business.-,The%20Aftermarket%20Catalog%20Exchange%20Standard%20(ACES%C2%AE)%20is%20the%20aftermarket,and%20communication%20of%20product%20information.
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